Get More Business with Postcards Newspapers Newspapers are one of the traditional mediums used by businesses, both big and small alike, to advertise their businesses. Advantages of Newspaper Advertising Allows you to reach a huge number of people in a given geographic area You have the flexibility in deciding the ad size and placement within the newspaper Your ad can be as large as necessary to communicate as much of a story as you care to tell Exposure to your ad is not limited; readers can go back to your message again and again if so desired. Free help in creating and producing ad copy is usually available Quick turn-around helps your ad reflect the changing market conditions.
Bonded leather is made by shredding leather scraps and leather fiber, then mixing it with bonding materials. The mixture is next extruded onto a fiber cloth, or paper backing, and the surface is usually embossed with a leather-like texture or grain.
Color and patterning, if any, are a surface treatment that does not penetrate like a dyeing process would. The natural leather fiber content of bonded leather varies. The manufacturing process is somewhat similar to the production of paper.
There is a wide range in the longevity of bonded leathers and related products; some better-quality bonded leathers are claimed to be superior in durability over low-quality genuine leather. Products that are commonly constructed with different varieties of bonded leather include book covers, cases and covers for personal electronics, shoe components, textile and accessory linings, portfolios and briefcases, handbags, belts, chairs, and sofas.
These bonded leathers might contain a smaller proportion of leather than those used in the furniture industry, and have some leather exposed in the product's surface, producing the characteristic odor associated with leather.
These same applications can alternately use artificial leather constructed in a similar appearance to bonded leather. Possible advantages of bonded leather include: Environmentally friendly — reuses leftover leather without extra farming  Product consistency — no natural defects and minimal batch to batch variation High cutting yield — cost efficient and reduces landfill waste Possible drawbacks include: In the home furnishings industry there is much debate and controversy over the ethics of using the term "bonded leather" to describe an upholstery product, which is actually a reconstituted leather.
A Leather Research Laboratory has said that calling a product "bonded leather" is "deceptive because it does not represent its true nature. It's a vinyl, or a polyurethane laminate or a composite, but it's not leather". The guidelines also state that these disclosures should be included in any product advertising that might otherwise mislead consumers as to the composition of the product.Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.
Cele C. Otnes is the Investors in Business Education Professor of Marketing at the University of Illinois at Urbana-Champaign.
She received her Ph.D. from the University of Tennessee, Knoxville, her M.A. in Advertising from the University of Texas at Austin and her B.A.
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Public funding are funds or resources provided by the State/Government for political parties and/or candidates. Provisions often state that political parties and candidates . A cross sectional study design was used to investigate the extent of chronic fatigue and the associated psychosocial exposures in a developing country.
The setting was a primary health centre catchment area in Goa, India. Participants were women aged years. The primary outcome was reporting of fatigue for at least six months.
Data on the primary outcome and psychosocial exposures were.