The County defines integrated pest management IPM as an approach to pest and vegetation control that utilizes regular monitoring to determine if and when treatments are needed.
Sophia Sule Banyan Tree Holdings: Corporate Social Responsibility p. Four Seasons, Shangri-La and Aman p. Prior to delving into the analysis of the relevant industry- hence that of hospitality and the sector located in South-East Asia specifically it is important to account for the background of Banyan Tree Holdings as this will Integrated resort pestel one to contextualize the exploration to be conducted.
Background The symbol and logo of the chain of hotels is symbolic of the namesake tree, which in Asian culture represents shelter provided to weary travellers. This tone of relaxation, recreation and luxury is the manifestation of the company ethos, as they aim to: Understated luxury, Banyan Tree is an all villa concept often with pools located in stunning destinations around the world.
In gateway Integrated resort pestel, Banyan Tree has developed tropical garden villas and suites creating an urban oasis.
Currently, Banyan Tree is pursing a strategy of expansion with four properties in development and seven more in the pipeline. These series of hotels are more integrated with the local populous and additionally, offer a more structured vacation for those parents who seek relaxation whilst being assured that their children are taken care of well.
Furthermore, Banyan Tree has also addressed the needs of the single traveller and group of travelers, typically friends who wish to stay at their resorts, but finding the Banyan Tree namesake hotels a too romantic of a setting.
Each Cassia is designed with one and two-bedroom units that provide a complete home from home experience, perfect for young families, couples, and group of friends. This new endeavor addresses perhaps one of the main challenges that the hospitality faces today- that of the shared economy and companies such as AirBnB which act as intermediaries allowing for peer-to-peer flat and house rental internationally.
Hence, noting the considerable role that sustainability and charity plays in the headquarters of the company, this factor will not go unnoticed when this article presents the corporate strategy recommendations.
PEST is an acronym, which stands for: Hence, the purpose of conducting a PEST analysis is to ascertain the environmental factors affecting the current conditions facing the companies within the industry and the extent to which these factors fluctuate and above all else the manner in which they will impact the evolution of the company in question.
Additionally, a PEST analysis is also beneficial as it allows the careful balancing of the external market features in the context of each other, hence ensuring that the significance of some are ranked by the impact of the others. Political 8 From the Banyan Tree website: However, here we shall only focus on PEST.
Generally, the South East Asian region is well known as a tourist destination by the virtue of its favorable climate and easy access via international flight routes, which are reliable and frequent.
Nevertheless, there have been some significant incidents in this region, which have affected the tourism industry, most notably the Bali terrorist bombing of Therefore, Banyan Tree needs to account for the level of bureaucracy and cronyism that is present prior to them establishing a hotel in a new tourist destination in China, as well as appointing individuals within the company who are present to ensure that Banyan Tree maintains its corporate social responsibility in such a was as to not conflict with the conduct that is expected of them by the Chinese government.
Economic Economic factors are inclusive of everything from: Furthermore, currency fluctuations are also highly important for international corporations, as it would incentivize firms to hold reserves of a certain currency depending on the going rate, which consequently affects future projects.
South East Asia is considered an emerging region economically speaking and hence volatility, unemployment, low-income thresholds and lower GDP compared to first-world countries are observed. Therefore, Banyan Tree has to integrate a fair salary system into their corporate strategy, so that is does not stand accused of exploitative labor practices and unfair low wages, which allow for larger margins.
Furthermore, Banyan Tree will be highly affected by the currency fluctuations, and economic policies on currency exchange and cash aggregation, above all else in China and so these policies need to be carefully supervised by the company and solutions brought forward.
Additionally, the fact that the corporation will not be able to easily convert its liquid assets into a more favorable currency, hence from Chinese Yen to US Dollars or Thai Bhat for example, means that it will be compelled to pursue its policy of expansion in the region which takes its cash 5 reserves.
So, this creates a perpetual cycle of investment in a specific area, which is beneficial as long as that province is financially advantageous, but problematic if it is facing an economic downturn.
Social When it comes to social influences, under the PEST LE analysis this is encompasses lifestyle changes; consumerism; globalization and population demographics. For the hotel industry in general and for the luxury hotel industry in particular the social attitude towards work and leisure are also of great consequence.
Additional social aspects, which are of importance to the hospitality industry, are that of changes in family patterns and the shifting values of society.Rosewood Hotels & Resorts 1 Running Head: ROSEWOOD HOTELS & RESORTS Rosewood Hotels & Resorts Rosewood Hotels & Resorts 2 Rosewood Hotels & Resorts is a collection of unique, one-of-a-kind luxury properties that are individually branded with .
RMJM won an international design competition for a multibillion dollar casino project on the fast growing ‘Cotai Strip’ in Macau, a growing international gambling Mecca. 1 Integrated Pest Management (IPM) Principles 1. What is IPM? Integrated Pest Management (IPM) is an effective and environmentally sensitive approach to pest management that relies on a combination of common-sense.
It does so by integrating the notion of a smart tourism ecosystem into the concept of dynamic capabilities so as to guide integrated resort theory and practice in an evolving landscape. STEP 5: PESTEL/ PEST Analysis of Integrated Resort Case Solution: Pest analysis Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be.
Thurston County adopted an Integrated Pest and Vegetation Management Policy (IPM) [PDF] to provide guidelines for County personnel who are involved with operations and provide advice related to pest and vegetation management.
The County defines integrated pest management (IPM) as an approach to pest and vegetation control .