It can have a multiplier effect on the good work that groups are doing. If people know what you have achieved and what you do, they are more likely to support your group.
Mass Media and their Role in Modern Times! Mass media are tools for the transfer of information, concepts, and ideas to the audience—the readers, listeners or the viewers.
They are important tools in disseminating information; they make possible communication exchange and spread of knowledge which are vital as far as societies and cultures are concerned. Societal goals are nurtured and made a reality through mass media in the modern context. For instance, communicating about health is easy and can be done on a broad basis thanks to mass media like newspapers, radio and television.
Sophisticated societies are dependent on mass media to deliver information. This is because, as G. By disseminating information of varied kinds in society, mass media create awareness, generate debate and spread knowledge. All these are vital in the context of evolution of cultures and their preservation over time.
In earliest times, when the mass media did not exist as they do now, there were various mediums, especially of oral communication that served the same kind of purpose.
But those mediums were restricted in approach and narrow in scope. Not so the mass media. When talking about the role of the mass media, it has to be borne in mind that the mass media do not operate in isolation. They operate in societies and for societies; and all societies have their own cultures or, increasingly in modern times, are multicultural, with a variety of cultures, ethnicities and trends.
So the mass media that are evolving and their functioning are much more complex today than ever before. The mass media are capable of facilitating short-term, intermediate-term, and long-term effects on audiences.
Short- term objectives include exposing audiences to ideas and concepts; creating awareness and knowledge; altering outdated or incorrect knowledge; and enhancing audience recall of certain advertisements or announcements, promotions, or programmes.
Intermediate-term objectives include all of the above, as well as changes in attitudes, behaviours, and perceptions of social norms. Finally, long-term objectives incorporate all of the aforementioned tasks, in addition to focused restructuring of perceived social norms, and maintenance of behaviour change.
Evidence of achieving these three tiers of objectives is useful in evaluating the effectiveness of mass media.
Therefore, mass media perform certain key functions in society and in the context of preservation and development of cultures: As a tool for entertaining, the mass media, especially the radio and televisions, are extremely popular.
As an educational tool, media not only impart knowledge, but also can be part of larger efforts e.
As public relations tools, media assist organisations in achieving credibility and respect among public opinion leaders, stakeholders, and other gatekeepers. Finally, as advocacy tools, mass media assist leaders in setting a policy agenda, shaping debates about controversial issues, and gaining support for particular viewpoints.Essay on Mass Media.
Article shared by. All the different tools that are used to assist the distribution and circulation of information and entertainment to the public come under the umbrella of mass media.
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From that newly born mass of energy and elements evolved structured, dynamic systems of solids, liquids, and gases. it is imperative that we address our role and relationship with nature.
Atlantic Media Company, Web. 13 Apr. Mass media has a vast and crucial role in our everyday life. Let it be connectivity, being update, getting knowledge etc smallest of smallest thing is related to mass . 7 Reasons why social media is important for business. 1. Learn about your customers and connect with your audience.
All successful businesses have grown to know their audiences very well.